Depop
Rebranding Depop, a clothing resale business, to focus more on sustainability within resale while maintaining the brand's fun, youthful tone.
Website Re-Design
Depop Drop Brand Activation
Donation bins will be placed throughout key metro areas. Users will scan the code at the front, which will unlock the bin and take them into the app where they will be provided with a discount code. The discount value will be determined by the weight of the user’s donation and will incentivize buying recycled clothing. These bins are intended for those who may not want to put in the time and effort it takes to list and sell items by themself. The bins will be solar-powered to promote the brand’s value of sustainability.
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